SHEBA® brand announces Sharvari as its brand ambassador to celebrate growing community of cat parents with its super-premium cat food range

Premium cat food SHEBA® brand, part of the Mars family of brands, has partnered with Bollywood actor and passionate pet parent, Sharvari, to celebrate the evolving bond between cats and their parents in India. This collaboration is a tribute to the special connection pet parents share with their cats, based on the universal insight that they go to great lengths to take care of them.

With cat parents outpacing dog parents globally, SHEBA® brand's latest digi campaign, "All They Want Is SHEBA®", underscores that true contentment is found in meals that match a cat's discerning palate. The campaign reflects the dedication of cat parents and the emotional depth that underpins every feeding moment—a gesture of love, care, and bonding.

Speaking on the occasion, Natalia Ball, Global Chief Growth Officer, Mars Pet Nutrition, said, "SHEBA® brand stands for uncompromised taste, quality, and quality nutrition that cats cannot refuse - qualities
qualities that have made it a brand of choice for millions of pet parents worldwide.

In India, over 70% of cat parents consider their cats as family, and more than 69% of them are first-time pet parents. This new generation of pet parents is committed to going the extra mile to develop a lasting bond with their cats-feeding becomes more than a necessity, it is an expression of love and care.

Ayesha Huda, Chief Marketing Officer, Mars Petcare India, said, "It is heartening to see the growing love for SHEBA® brand spurred by pet parents in metro cities where demand and awareness for high quality feeding experience, combined with quality nutrition for pets is on the rise. We are shaping the pet food category in India through innovation, education, and its diverse portfolio of super premium offerings. Sharvari's reputation as a credible and talented actor and her personal pet parenting journey aligns with the SHEBA® brand's values, making her the right brand ambassador to reflect the thoughtful choices discerning pet parents make to indulge their cats."

Expressing her excitement, brand ambassador Sharvari said, "The one thing common for all pet parents is that pets are family. Every choice we make for them matters - from how we care for them to how we nurture and connect with them. Feeding pets is such an important part of that bond, and I believe that food should be as much about nutrition and high quality meals as it is about creating memorable mealtime moments of love and connection.
This is what SHEBA® brand stands for-making mealtimes a meaningful ritual to create deeper bonds with pets."

The event also served as a platform for insightful discussions between cat pet parents and influencers on pet parenting and the importance of quality cat nutrition. SHEBA® brand's super-premium offerings are designed for cat parents who refuse to compromise on quality, taste, or the joy of mealtime. Every recipe is crafted with the quality ingredients, including meat, fish, or poultry products, packed with quality ingredients. Available in exquisite flavors like Maguro & Bream, Fish with Sasami, Skipjack & Salmon under SHEBA®

Rich range and variants like "With Tuna Pumpkin and Carrot, Chicken with Tuna, and Chicken" under SHEBA® Fine Food range, SHEBA® Kitten is designed to transform every mealtime into an experience that strengthens the bond between cats and their parents. The conversations focused on the evolving landscape of cat ownership in India, the role of indulgent gourmet experiences in strengthening bonds between cats and their parents.

SHEBA® brand knows that cat owners love cats for their independent spirits, personalities, and discerning palates. That's why the SHEBA brand puts cats at the heart of everything it does, creating premium recipes with meat, fish or poultry products, , and is designed to entice cats' tastes and desires. SHEBA brand appreciates the relationship between cats and their owners and uses that understanding to cele and fuel their unique bond. Look for SHEBA premium cat and kitten food and cat treats at retailers nationwide. For more information, visit www.sheba.com.
The campaign is rooted in the unive insight that cat parents go to great lengths to please their cats. Despite countless attempts to satisfy their companions, true contentment is found in meals that match a cat's discerning palate. The "All They Want Is SHEBA®" campaign beautifully captures this sentiment through the lens of an intimate dinner date between a cat and its parent. In the campaign film, Sharvari is seen thoughtfully plating and garnishing SHEBA® food, embodying the care and love that pet parents pour into mealtime. As the cat looks on with great excitement, eagerly anticipating the gourmet meal, the film captures the magnetic bond shared between them. The narrative culminates in a moment of connection and realization, as Sharvari acknowledges that "All They Want Is SHEBA®."

This portrayal not only reflects the dedication of cat parents but also highlights the emotional depth that underpins every feeding moment-a gesture of love, care and bonding.

Mars Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a $50bn+ family-owned business, our diverse and expanding portfolio of leading pet-care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world's best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, DOVE®, EXTRA®, M&M'S®, SNICKERS® and BEN'S ORIGINALTM. Our international networks of pet hospitals, including BANFIELDTM, BLUEPEARLTM, VCATM and ANICURATM span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics.
The Mars Five Principles- Quality, Responsibility, Mutuality, Efficiency and Freedom-inspire over 150,000 Associates to act every day to help create a better world for people, pets and the planet.

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