Pet Instagram: Are We Spoiling Them or Hurting Them?
Tanisha Kumari | Aug 21, 2025, 15:19 IST
dog influencer
( Image credit : Freepik )
Social media is revolutionizing pet care from cute grooming videos and viral pet influencers on Facebook and Instagram to AI-powered marketing and personalized subscription boxes. Eco-conscious pet owners seek sustainability and tailored nutrition, while pet humanization blurs the line between pets and family. Brands tapping these digital trends, influencers, and SEO-savvy content are reshaping the pet care landscape for 2025 and beyond.
Pets are not just animals anymore. For many people, they are family. Social media is an integral part of our lives today and it is all set to change the way we maintain our pets too. From health tips to fun videos, social media has started to steer pet moms and dads in the direction of caring for their fur babies.
Until recently, the only place people could go to learn about how to care for pets was through reading books or consulting a local veterinarian. But nowadays one can find an infinite number of posts about how to raise a pet on their social media feed. This transition to digital has accelerated pet parental care into the 21st century, allowing it to be faster and more efficient and significantly more interconnected.
Social media helps create awareness about the health of pets. Social media platforms such as Instagram and Facebook are inundated with short clips of vets and animal experts giving advice on food, exercise and hygiene. A simple swipe can teach an owner the signs of a sick pet or the right way to brush a dog’s teeth.
This easy access to knowledge was not common before. Now even a first-time pet owner can feel confident. They can learn step by step just by following trusted pages. The information is short, visual and very clear, which makes it useful for daily life. Many social media accounts also break myths about pet care. For example, some old habits like giving human leftovers to dogs or keeping birds in too-small cages are now being challenged. This makes pet care more modern and healthier.
Facebook groups, online forums and WhatsApp communities have become digital spaces where pet parents connect. They share questions, give answers and celebrate little joys like a puppy’s first bath. These groups bring people closer and create a bond stronger than distance.
For people living in small towns where a vet may not always be nearby, such groups are a blessing. Experienced members often guide new owners until they can meet a vet in person. This quick help can sometimes save a pet’s life.
Training a pet is not easy. But now, social media has made this process far more fun. On YouTube and Instagram, trainers show step-by-step guides on commands, leash walking or solving behavior problems. Watching the process makes learning simple.
The videos are so friendly and approachable that even kids in the family can participate in training. A lot of families are now learning together thanks to the online content, instead of having to hire a trainer every single time. This shift has also created a new culture where pets are seen as learners and friends, not just animals at home. Owners feel proud to share their training videos online, creating a positive cycle of learning.
Another big change is the rise of pet influencers. Many cats, dogs and even parrots have their own accounts with thousands of followers. These pets become a major source of entertainment for people and on the other hand also teach how to love and care for them. Brands also usually work with famous pets to sell toys, food and grooming-related things. This not only boosts the pet industry but also introduces owners to new and better options for their animals. At the same time, pet influencers inspire people to adopt animals from shelters rather than buy from shops.
One of the most powerful roles of social media is in health campaigns. Animal welfare groups and vets run online drives for vaccinations, sterilizations and adoption camps. With just a post, thousands of people get informed and join in. This global reach was never possible before. A single campaign on Instagram can lead to hundreds of pets getting the care they need. It proves that sharing online has real effects in the offline world.
In the future, social media will probably become a major part of pet care. New apps might allow direct vet consultations through video calls. AI-powered tools may track health signs from pet photos. Technology will help strengthen the bond between dogs and humans.
Discover expert advice and the latest tips on pet care, training, health, and more. Stay updated with all things pets at Times Pets!
Frequently Asked Questions (FAQs)
Until recently, the only place people could go to learn about how to care for pets was through reading books or consulting a local veterinarian. But nowadays one can find an infinite number of posts about how to raise a pet on their social media feed. This transition to digital has accelerated pet parental care into the 21st century, allowing it to be faster and more efficient and significantly more interconnected.
Social Media and Pet Awareness
dog training
( Image credit : Freepik )
This easy access to knowledge was not common before. Now even a first-time pet owner can feel confident. They can learn step by step just by following trusted pages. The information is short, visual and very clear, which makes it useful for daily life. Many social media accounts also break myths about pet care. For example, some old habits like giving human leftovers to dogs or keeping birds in too-small cages are now being challenged. This makes pet care more modern and healthier.
Online Communities for Pet Lovers
For people living in small towns where a vet may not always be nearby, such groups are a blessing. Experienced members often guide new owners until they can meet a vet in person. This quick help can sometimes save a pet’s life.
Social Media and Pet Training
dog stunt
( Image credit : Pexels )
The videos are so friendly and approachable that even kids in the family can participate in training. A lot of families are now learning together thanks to the online content, instead of having to hire a trainer every single time. This shift has also created a new culture where pets are seen as learners and friends, not just animals at home. Owners feel proud to share their training videos online, creating a positive cycle of learning.
Influence of Pet Influencers
influencer pet
( Image credit : Freepik )
Social Media and Pet Health Campaigns
In the future, social media will probably become a major part of pet care. New apps might allow direct vet consultations through video calls. AI-powered tools may track health signs from pet photos. Technology will help strengthen the bond between dogs and humans.
Discover expert advice and the latest tips on pet care, training, health, and more. Stay updated with all things pets at Times Pets!
Frequently Asked Questions (FAQs)
- Can all the pet advice be trusted on social media?
One should always double-check all the information posted online with their vet for the sake of your pet. - Is social media good or bad for pet care?
If used correctly and to the limit, using social media is fun. But one should always be extra careful about the information being shared there and to confirm with your pet. - Can social media be of help in searching for lost pets?
Yes, sharing posts about lost pets on social media can quickly reach many people, increasing the chance of finding them.